Another company is trying the Irish luck. It’s called SeanieMac.
The name may not sound familiar to some, as it’s surely a very new gambling website in Ireland. It is operated by SeanieMac Limited (also known as Compliance Systems Corporation). Some of the things we know about it is first it’s a web-based platform, which means there is no need to download any software. Second, just like a lot of European-based online casinos, it also has a sports book, which started operating during the last month of the first quarter. Today the classic casino games such as poke and slots are already done with the soft launch. The press release mentions there are hundreds of games one can play.
The company has also been very aggressive with its campaigns. As a primarily online casino, it’s been tapping pay-per-click advertising with its ads showing in various network channels of Google such as YouTube and search. However, it is also doing traditional media campaigns, with some ads already appearing on TV. The print ad has also been distributed all over the country. The affiliate program, moreover, is already in place to ensure that more will make referrals to the online gaming site. To top it off they gave away thousands of euros as incentives to players. Based on these efforts, they garnered more than a thousand of new players during the last two months.
SeanieMac will be concentrating on Irish-based games as well such as horse racing. It also proposes a live online casino.
Sadly the doors are not opened to U.S. residents. In fact, they discourage anyone from America to make a wager. But who knows, right? In the meantime, let’s watch out how they fare in the coming months. They also need to work on their site as well, since it looks kind of bare.
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