Partnerships have become almost the norm in casino gaming. That’s understandable, though, since creating and maintaining an online casino is no joke. In fact, it costs a lot of money. A partnership allows those involved to take advantage of whatever existing resources they have. An example is the tie-up between Sisal and GameAccount Network.
Both Sisal and GameAccount Network are based in Europe, Italy and the United Kingdom, respectively. Sisal is doing good in Italy, but that doesn’t mean it has everything for the players. In order to compete aggressively, it has opted to partner with GameAccount network, which is then going to provide the casino with online slots. The venture will last for a couple of years.
These games are third-party, which means Sisal online casino simply acts as a primary point of entry for the players. Instead, the players are redirected to the gaming system designed by GameAccount.
Both parties are able to benefit from the relationship. Sisal can quickly and conveniently expand its portfolio and offerings to players, especially to loyal ones. On the other hand, GameAccount Network can then further promote their creations into the market.
We certainly hope to see more of these kinds of partnerships very soon. Sometimes it’s nice to think that even with the intense competition in the market, many are actually capable of working hand in hand to make sure that the industry grows. In the United States, for example, European-based casino operators have already sought partnerships with casinos that are found in newly regulated states such as New Jersey. Partners can also help each other in marketing their respective strengths to investors and players.
Nevertheless, we want the partnership to translate into revenues. Let’s wish that this new venture between Sisal and GameAccount Network is going to work successfully and can be a good benchmark for others.
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