Written By: Sara Hoffman
September 7, 2013

Aristocrat Plans to Go Mobile

Source: wikimedia.org

We have been talking about it for quite a few times, but just in case you miss them, let me remind you that the world of online gambling is changing. More online casinos and software developers are creating something for mobile technologies. There are many reasons why. First, more people will be highly dependent on mobile devices such as smart phones and tablets. In fact, studies believe that their sales are going to eclipse that of desktop PCs. In the next five years, your laptops and desktop PCs may eventually become passé.

Second, mobility allows online casinos to have farther reach. If given a choice, users prefer to tag along their mobile devices than other gadgets since they are very lightweight and loaded with awesome features.

One of the companies that have been thinking into going mobile is the Aristocrat Leisure. Based in Australia, it is a team that creates gaming machines such as slots. It currently ranks as one of the biggest manufacturers of slot machines in the entire world. Most of the gaming machines are distributed in other countries and continents such as North America and Europe.

So far, Aristocrat still has to come up with a game fit for mobile devices. Nevertheless, it is presently in the research stage, wherein it tries to determine how they can deliver the mobile technology and their own brand within and out of the casinos. The team is also thinking of establishing a relationship among mobile development, online or mobile gaming, and social media. The interest for the latter may be very high since the company purchased Product Madness, one of the biggest designers of slots games in Facebook. It is based in the United States. Slot games in Facebook, though, still use virtual and not real money.

Let’s see how Aristocrat Leisure will fare in its new endeavor.

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