Written By: Sara Hoffman
August 6, 2013

888 Gears Up Its Entry into the United States’ Online Casino Market


It’s already known information in the online casino industry that the United States isn’t that open to it. So far, most of the online games and casinos are concentrated in Nevada, especially Las Vegas. However, a modified rule in New Jersey may change that.

Atlantic City is peppered with different palatial casinos, so it shouldn’t take a while before the state where it belongs to, New Jersey, will accommodate online gambling. It looks like this yea it’s going to come true, which then inspires European brands to come in. One of these is 888.

888 Holdings is currently based in London and maintains an online casino called 888.com. It offers a wide range of games such as blackjack, slots, roulettes, and video poker. It also has a series of other card and table games. European players can also go for the live casino, which, in essence, feels like a traditional casino, as the player can communicate with the dealer and place bets in real time.

Now it’s making headlines by announcing its plans of expanding and conquering the U.S. market. It’s set to open an 888 in New Jersey after the state is going to lift its ban against online gambling. The London-based company is partnering with New Jersey’s Caesars Interactive Entertainment, which has its roots in Atlantic City, as the former extends its gaming technologies to the latter. The partnership widens options not only for U.S. players but also for Europe’s. Furthermore, 888 can benefit greatly from a boost of income with its entry into the country. It is also a good positioning strategy as it’s possible other states are following New Jersey’s footsteps. 888 has, in fact, already placed its potential revenues from expansion to more than $400 million.

Such types of partnerships are making the online casino industry in the United States even more exciting.

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