Written By: Dan Pearson
August 15, 2014

Slotty Vegas Conquers Facebook

Slotty Vegas Facebook integration makes it easier for players to sign up.

Slotty Vegas Facebook integration makes it easier for players to sign up.

Slotty Vegas is one of the newest online casinos, but it’s very aggressive in its marketing efforts.

When you visit the website, you’re greeted by a more HTML-enriched page with faster load times and great graphic design. You get immediate access to some of their top games and slot machines. Players who sign up can enjoy up to €100 bonus AND 25 free spins.

That’s not all. Slotty Vegas promises quick payments for winnings—as fast as four hours! This strategy can encourage more players to keep on playing without constantly depositing money into their account.

Best of all, they’re willing to pay more every time you win by playing their Supercharged games (you’ll know by its logo). A few days ago, they announced something new and attractive: they are integrating Facebook into their gaming strategy. Players can now sign up quickly and conveniently using their Facebook account. Their system pulls the data needed from your profile, cutting the sign-up process to more than half.

To encourage new Facebook players further, Slotty Vegas is giving away 5,000 free spins every month even before the players make any deposit—a sure steal if you’re going to ask me.

But what’s with the growing interest in social media among online casinos?

First, social media is one of the biggest trends to have ever arrived in cyberspace. Facebook alone has more than a billion members all around the world with at least a hundred million active ones (those that are checking their profile and using the website’s features on a daily basis). Twitter is now considered as the second TV as the information, from straight news to entertainment, can be obtained in real time—yes, it feels as if you have a large TV in front of you.

Now imagine if these online casinos can tap this huge audience. It can be a great boost to their popularity. Granted, not all countries can play in online casinos including Slotty Vegas, but one should also remember that more states are talking about it, and some are already regulating it. Casino gambling has also gone as far as Asia such as Macau and lately the Philippines. These places may not have online gambling sites yet, but the chances are very high. It would be great if existing online casinos like Slotty Vegas can already position themselves well in this new platform.

Moreover, the “virality” of social media will help them succeed in the 80-20 formula—that is, they put 20% effort and generate 80% result. Players can share updates, achievements, and promos of these online casinos to their list of friends and these friends will do the same. What could be accomplished in months through traditional marketing can be done within weeks or even days.

Lastly, online casinos like Slutty Vegas have proven something that many of their competitors often ignore: no one wants to spend a lot of time signing up. In fact, seeing all these empty boxes can deter anyone from pursuing an online casino. Potential players will have far fewer reasons not to give the online casino a try by making this very important step easier and faster for them.

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