July 10th, 2012 Nelson
This week AbZorba Games LLC launches AGON™ which is a hosted mobile gaming platform complete with a suite of just-for-fun social casino titles on Android and iOS for the white label iGaming partnerships.
AGON™ empowers iGaming organizations to rapidly release branded mobile casino apps in order to be able to take advantage of the explosive growth in virtual gambling and build seamless marketing channels and most important so operators can provide a special cross-selling functionality.
These mobile casino apps are the very ‘must have’ titles in the app stores for 2012; particularly the live multiplayer social format for the classics like Poker, Roulette and Blackjack. More importantly, the in-game virtual currency purchases that are generating billions of dollars and is estimated that by 2016 it will surpass $4.8 Billion on mobile alone.
Now the online casinos are becoming aware of the huge potential of virtual games and they need to target this social potential rapidly. AGON™ offers some immediate access to the colliding worlds of virtual and real casino gambling and at the same time complementing the existing business models.
“We are thrilled to open our formidable AGON™ platform with its suite of virtual gaming titles to iGaming organizations,” says Co-Founder and CEO Andrew Hughes. “We firmly believe the collision between virtual and real money gambling worlds is happening and AbZorba is perfectly positioned to monetize the link between the two for its iGaming partners. Many casino brands are behind the curve on social mobile games so AGON™ offers an immediate launch pad for a branded seamless gaming experience and accesses the multi $billion market.”
AbZorba Games’ ‘Hub of Fun Casino™’ includes Live Blackjack21™ on Android attaining over 800,000 installations to date, with Live Poker™ and Live Roulette™ for immediate branding. Live Bingo and Live Slots will follow. AGON™ is an ‘agnostic’ platform which allows iOS and Android gamers to play each other in the same game and powerfully cross-sell throughout all titles. Importantly 3rd party games can be integrated allowing maximum scalability for its partners.