This online gambling company Bodog has been a fast growing firm and has made it presence known somewhat better in the jurisdiction of the U.K. and they recently acquired a license to operate their and they are readying a launch an advertising campaign with a lot of fan fare that is fitting for this iconic name.
They have taken some large steps in entering this huge and lucrative online sports betting and casino market and they are spending millions on this new venture in a process of attracting the gambling public to a host of new services they plan to provide to the market.
With all the large competitors like Ladbrokes, William Hill Online, Pokerstars and Betfair all competing for the opportunity to take your funds so the Bodog brand its taking it best shot at winning over your trust to them.
The Bodog Company has been granted three (3) licenses to offer its service as granted by the U.K. Gambling Commission. With Ponies added to their site in short order other online offering are being developed that will include the introduction of live dealers to their operations. Their marketing team is preparing for the huge marketing push and is expecting to increase up to forty individuals with new creative agents being sought for the launch. Thus far their marketing plans have been limited to the sponsorship of Premier League West Bromwich Albion while the European division signed a two-season shirt sponsorship with the West Midlands side this past June.
The company has secured the services of former credit card giant Visa and phone people Sony Ericsson as their chief marketing officer Dee Dutta will spearhead the launch of the new site. Their goal according to Dutta is to develop trust with the UK customer and to attend to a large neglected part of the online gaming space despite it being the highest profit generator to date. Dutta stated, “The UK is the largest regulated market in the world today and we want to be part of that!”
Tags: bodog casino, bodog online, online casino, UK
